Media Literacy

Smartphones, tablets and web-enabled TVs are increasingly forming a part of people's everyday lives and influencing the choices that they make. Digitalisation in the world of work is in full swing in both the business and public administration sectors. Consequently, competence in handling media has now become an element of cultural technology with as much importance as reading and writing.

Imparting media literacy is therefore one of the Media Authorities' primary remits. For 20 years, they have been initiating projects to promote media education, particularly in the responsible handling of media while also taking a critical approach. They develop guides and information resources for parents, teachers and educators and participate in projects all over Europe.

Why do the state media authorities promote media literacy?

Through their activities to promote media literacy, the Media Authorities enable children and adolescents as well as adults to take advantage of the benefits that media can provide – in terms of education, communication and participation. They teach them to take a thoughtful approach in their use of the media and to avert risks. In doing so, they make an important contribution to preventative youth media protection, development of democratic literacy as well as consumer & user protection.

Alongside the large-scale joint projects such as FLIMMO, Internet ABC and klicksafe, the Media Authorities organise numerous national and local media literacy projects in children's daycare centres, schools and educational institutions.